![]() ![]() “This audience has always driven culture,’’ he said in an interview. He said the new venture would create work that targets what he calls “new American mainstream,” a group he defines as younger millennials in cities big and small who are passionate about the culture they consume. Packer, 43, is already known as one of the prominent African-American producers in Hollywood, with movies that have grossed more than $1 billion. Packer’s latest film, “Girls Trip,” featuring four black women in lead roles, opened to a robust $31.2 million in sales over the weekend. Television shows like “Empire” and “black-ish” have become hits, and Mr. Packer’s new enterprise underscore the determination of media giants to support content aimed at younger and more diverse audiences. The investments Discovery and Universal are making in Mr. “I don’t have to look at it as one particular type of content for one particular medium.” ![]() ![]() “This gives me the ability to tell a story the way that story should be told,” Mr. The new entity aims to develop a wide range of programming, from television shows and documentaries to short-form digital videos and advertising campaigns. Packer is starting a new company, Will Packer Media, with backing from Discovery Communications and Universal Pictures. The producer Will Packer is best known for his work in movies, including the “Ride Along” films and “The Wedding Ringer.” Now he wants to take aim at consumers using just about every other form of contemporary media. ![]()
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